Power of True Sisterhood: Transforming the modelling and fashion industry


The Power of Sisterhood


Sisterhood signifies more than just a connection among women. It represents a deep, powerful and transformative force. The modelling world, often marked by competition and high expectations, has found a nurturing and empowering essence in the concept of sisterhood. The importance of sisterhood is not limited to fostering a supportive environment at work but extends to the very core of the industry, transforming it into a more inclusive and harmonious place. 

In this blog, we will explore the significance of sisterhood in the modelling and fashion industry, the challenges faced by models and some of the solutions that can help with enabling and nurturing a strong Sisterhood. 

We will discuss the SHE Initiative, the SHE Capsule Collection and the SHE range of perfumes in a later blog.

Sisterhood at Work

Sisterhood in the workplace is a powerful catalyst for positive change. It’s about women coming together, supporting one another and celebrating each other’s successes. In the competitive world of modelling, this camaraderie is invaluable. Models are no longer merely colleagues but allies, friends and mentors, all rolled into one.

Sisterhood at work is built on a foundation of kindness and empathy. Models, in their journey from aspiring to accomplished, understand the importance of extending a helping hand and showing compassion. The value of a supportive community where everyone has a voice, is immeasurable.

The SHE Initiative by ASOTY is an example of the power of sisterhood. It is a commitment to instill values like authenticity, kindness brilliance, and sisterhood alongside the essential modelling skills. Through SHE, young talents blossom into compassionate, confident and socially responsible individuals, ready to make their mark on the industry.

Sisterhood in the Fashion Industry

In the broader context of the fashion industry, sisterhood takes on an even more extensive role. It is about designers, models, photographers and everyone involved in the creative process coming together to advance the cause of inclusivity and positive change.

Sisterhood in fashion involves women empowering other women. The industry is undergoing a significant transformation as women take on leadership roles, create groundbreaking businesses and redefine the narrative of fashion. Kindness, empathy and love are the driving forces behind this change.

Sisterhood in the Modelling Industry

The modelling industry’s transformation from a solitary pursuit to a collective journey is one of the most significant outcomes of embracing sisterhood. Models no longer stand alone in the spotlight. They stand together, supporting and uplifting each other.

Sisterhood in the modelling industry represents collective progress. It is about creating a nurturing and empowering environment where models uplift and inspire one another. Together, they can redefine the industry, making it a place where kindness, collaboration and brilliance are the guiding lights.

The Future of Sisterhood in Modelling and Fashion

The future of sisterhood in modelling and fashion is bright. It signifies an industry characterised by transparency, compassion and creativity. Models are no longer just faces but role models who inspire positive change. It is a future where the world appreciates the artistry, diversity and stories that modelling and fashion bring to life. The significance of kindness, empathy and love is more apparent than ever. Women are coming together to make the world a better place, one runway at a time.


The importance of sisterhood in the modelling and fashion industry cannot be overstated. It transforms workplaces, industries, and lives. Kindness, empathy, and love are the cornerstones of this change. As we embrace this transformative force, we not only redefine the industry but also contribute to making the world a more inclusive, compassionate and harmonious place. 

Sisterhood is more than a concept. It is a vision for a better future, one that empowers and inspires women to reach new heights and create lasting change in the world of modelling, fashion & business.

Challenges & Solutions

Challenge 1: Fierce Competition

Challenge: The modelling industry is marked by fierce competition among models, often leading to a sense of isolation and rivalry.

Solution: Embrace a culture of collaboration and support. Models can foster sisterhood by encouraging one another and celebrating each other’s successes. Modelling agencies and schools should promote an environment that values cooperation over competition.

Challenge 2: Body Image Pressures

Challenge: The modelling industry has long perpetuated unrealistic beauty standards, putting immense pressure on models to conform to certain body types.

Solution: The industry needs to promote diversity in body shapes, sizes and appearances. Models and organisations can challenge these norms, showcasing that beauty comes in many forms. Mentorship programs should encourage aspiring models to prioritise health over stringent body standards.

Challenge 3: Lack of Inclusivity

Challenge: Historically, the modelling industry lacked inclusivity in terms of race, gender and abilities.

Solution: Models can use their platforms to raise awareness about inclusivity, while agencies and designers should actively seek diversity in their castings. Modelling Academies & Agencies should offer coaching programs that celebrate and accommodate diverse backgrounds.

Challenge 4: Exploitation

Challenge: Many models face exploitation and abuse, often due to power imbalances within the industry.

Solution: Support networks should be established to help models navigate potential pitfalls. Modelling agencies should enforce strict guidelines and codes of conduct to ensure the safety and wellbeing of their models. Additionally, models can unite to advocate for better working conditions and fair treatment.

Challenge 5: Lack of Transparency

Challenge: The industry often lacks transparency, which can lead to misunderstandings and miscommunications.

Solution: Models should push for transparent agreements and contracts, ensuring they understand their rights and responsibilities. Agencies and schools should provide comprehensive training about industry standards and ethics.

Challenge 6: Sustainability and Ethical Concerns

Challenge: The fashion and modelling industry has a significant environmental footprint and ethical concerns related to the production of clothing and accessories.

Solution: Models can promote sustainability by advocating for ethical and environmentally conscious brands. Schools and agencies can incorporate sustainability activities into their programs, encouraging eco-friendly practices.

Challenge 7: Limited Career Opportunities

Challenge: Many models experience a limited window of career opportunities, which can lead to insecurity and financial instability.

Solution: Models can plan for their post-modelling careers and invest in education or other skills. Agencies can offer guidance on career longevity and financial stability. The industry should also create opportunities for models beyond their prime years.

Challenge 8: Lack of Mentorship

Challenge: Many new models lack mentorship opportunities, making it challenging to navigate the complex industry.

Solution: Experienced models should offer mentorship to newcomers, sharing their knowledge and experiences. Modelling academies and agencies can establish mentorship programs to provide guidance and support to aspiring models.

Challenge 9: Mental Health and Well-being

Challenge: The industry’s pressure can lead to mental health issues among models.

Solution: Models, agencies and schools must prioritise mental health. They can advocate for better mental health resources, offer workshops and create a culture of emotional support and wellbeing within the industry.

Challenge 10: Nepotism and Favouritism

Challenge: Nepotism and favouritism often affect model opportunities.

Solution: The industry should be more open to new talent, breaking the cycle of nepotism and favouritism. Agencies and organisations should base opportunities on skills and merit. Transparency in the selection process can help address this challenge. Models should advocate for equal chances for all.

What can models do to create a True Sisterhood?

Supporting fellow models is essential for fostering a sense of unity and sisterhood in the modelling industry. Here are three crucial ways in which models can be there for their colleagues who may be struggling or going through a rough patch:

1. Offer a Listening Ear and Empathy:

Sometimes, models face personal or professional challenges that can be emotionally taxing. The first step in being there for a struggling colleague is to actively listen and show empathy. Whenever a fellow model needs to talk, make sure you’re available to lend an ear. Allow them to express their thoughts, feelings and concerns without judgment. Let them know that you genuinely care about their well-being. Offering a compassionate and non-judgmental space for them to share their feelings can make a significant difference.

2. Share Your Experiences and Offer Advice:

As an experienced model, you’ve likely encountered various situations and challenges in your career. Use your knowledge to offer guidance and advice when a fellow model is facing difficulties. Share your own experiences, especially if you’ve overcome similar obstacles. Your insights can provide valuable perspective and solutions. Be open to answering questions and offering practical suggestions, whether it’s about dealing with rejection, maintaining a healthy work-life balance, or managing stress. Live sessions on Instagram is a great way to share your knowledge. 

3. Collaborate and Promote a Positive Environment:

Collaboration is a powerful way to support fellow models. Encourage an atmosphere of cooperation and teamwork within the industry. Collaborative efforts can include partnering for photoshoots, runway shows or other projects. When models come together to help one another succeed, it strengthens the sense of sisterhood. Promote each other’s work on social media and share opportunities. By collaborating and lifting each other up, models can collectively make the industry more inclusive, compassionate and supportive.

Remember, your support can make a significant impact on a struggling colleague’s well-being and career. Being a source of emotional support, providing guidance and fostering a collaborative atmosphere all contribute to a stronger sense of sisterhood within the modelling community.


FAQ 1: Why is sisterhood important in the modelling industry?

ASOTY: Sisterhood in the modelling industry is crucial because it creates a supportive and empowering environment. Models who stand together can collectively challenge industry norms, promote diversity and uplift one another. It Is a source of strength that fosters kindness, collaboration and resilience.

FAQ 2: How can models build a strong sense of sisterhood?

ASOTY: Models can nurture sisterhood by offering support, sharing knowledge and collaborating. Empathetic listening, promoting diversity and celebrating each other’s successes are key. By working together, models can foster an inclusive and positive atmosphere.

FAQ 3: What challenges do models face in supporting each other?

ASOTY: Models may face challenges such as competition and limited opportunities. However, by acknowledging that collaboration benefits all, these challenges can be overcome together. It Is essential to remember that supporting one another strengthens the entire industry.

FAQ 4: How can sisterhood impact the modelling world positively?

ASOTY: Sisterhood leads to positive changes by encouraging kindness, diversity and empathy. When models support each other, they challenge industry standards and practices this promoting a more inclusive and authentic representation of beauty.

FAQ 5: What role does empathy play in sisterhood among models?

ASOTY: Empathy is the foundation of sisterhood. It enables models to understand and support each other emotionally. Empathetic models create a more compassionate industry where everyone feels valued.

FAQ 6: How can models actively support diversity in the industry?

ASOTY: Models can promote diversity by encouraging inclusive casting, standing up against discrimination and advocating for equal representation. When models collectively champion diversity, they bring about meaningful change.

FAQ 7: What can models do to help fellow models facing challenges?

ASOTY: Models can offer a listening ear, share experiences and collaborate on projects to provide practical support. Their guidance and emotional assistance can make a significant difference in a colleague’s life.

FAQ 8: How does sisterhood foster a more creative modelling industry?

ASOTY: Sisterhood encourages collaboration and the celebration of individual creativity. Models can inspire one another, leading to more innovative and diverse artistic expressions.

FAQ 9: Can models inspire positive change in the world beyond the industry?

ASOTY: Absolutely. Models with a strong sense of sisterhood have the influence to promote causes and social change. Their collective voice can raise awareness about environmental, social and humanitarian issues.

FAQ 10: How can models ensure that sisterhood remains a central focus in the industry?

ASOTY: To maintain sisterhood, models must continuously advocate for it. By practicing kindness, supporting diversity and collaborating, they can lead by example and inspire the industry to prioritise unity and Sisterhood.

Modeling agencies act as intermediaries between models and clients. They help models find job opportunities, negotiate contracts and provide guidance in building a successful modelling career. Working with an agency can help you access a wider range of opportunities and professional support.

There are several types of modelling careers, including fashion, editorial, commercial, runway, fitness, petite, street, modest, plus-size and activism modelling, among others. Each category has its own requirements and target audiences.

To start a modelling career, you should begin by creating a portfolio with professional photos. Attend open casting calls or send your portfolio to modelling agencies. Building a strong online presence on social media platforms like Instagram can also help you gain visibility.

Fashion models typically need to meet certain height and body size requirements, which can vary among agencies and markets. However, the fashion industry has become more inclusive in recent years, with opportunities for models of diverse body types.

While professional training and modelling classes can be beneficial, they are not always necessary. Many successful models have learned on the job. However, training can help you refine your skills and improve your chances of success. It is also a great way to network and create a sisterhood.

To avoid scams, research modelling agencies and individuals thoroughly before signing contracts or paying fees. Be cautious of anyone asking for upfront payments or promising unrealistic success. Seek advice from experienced models or industry professionals.

Personal branding is crucial for models in the digital age. Models can use social media platforms to create and promote their unique brand, connecting directly with fans and clients. A strong personal brand can lead to more opportunities and endorsements.

A healthy lifestyle is essential for models. This includes a balanced diet, regular exercise, sufficient sleep and effective stress management. Maintaining mental well-being is equally important, so seeking support when needed is encouraged.

Models may encounter challenges like intense competition, rejection and inconsistent income. Maintaining a positive attitude, resilience and adaptability are key to overcoming these obstacles.

The modelling industry has become more diverse and inclusive in recent years, embracing models of various ethnicities, genders, sizes and abilities. This shift reflects a growing recognition of the importance of representation and inclusivity in the fashion world.

Professional modelling cards that showcase your portfolio and contact information. They are usually handed out to clients, agents and industry professionals.
Challenges in Modeling; In the exciting world of fashion modelling, aspiring models encounter various challenges on their path to success which include tough competition

About the author: Kal

Kal Kalim is a fashion photographer, brand strategist and communication designer based in Melbourne, currently working on fashion, beauty & educational projects in Bali & India. He has been working on projects creating strategies, campaigns, content and communication for fashion and beauty brands in Australia, India, Indonesia, Italy, France & South Africa for the last two decades.