Understanding Categories

We have divided the categories on the basis of how the fashion, advertising and modelling industry looks at hiring talent. This categorisation is to help you understand and pick a niche based on your interests and strengths, and to help you get noticed and established easily. There are 4 main categories. And 5 sub-categories. It is important that you chose one main category to compete. Some of you may also chose a sub-category that better represents you and helps you connect and network with like-minded people.

Please go through the FAQs if you have any doubts about how to register. Or you can get in touch with the A-Team through a DM on our Instagram for any clarifications on selection of a suitable category for you. After your application is submitted, we will review your application, and you will be able to move to a different category if required. So it is okay if you are unsure of a category at this stage. 

Mainstream Categories

Truly Fashion

Females Only
Age Group 14-24
Height Requirements 168+ cms

The Runway category focuses on the art of modelling on the catwalk. Participants in this category excel in showcasing clothing, accessories and designers’ collections through their confident and graceful runway presence. They have the ability to captivate audiences, convey the essence of fashion and bring garments to life with their poise, posture and ability to walk with precision.

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Females Only
Age Group 14-30
No Minimum Height Requirements

The Commercial category is geared towards models who excel in representing products, brands and services through various forms of advertising including TV commercials, online campaigns and promotional materials. Models in this category have broad appeal possessing relatable and approachable qualities that resonate with a wide audience. They can effectively convey the features and benefits of a product or service, engage viewers and leave a lasting impression that drives consumer interest.

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Females Only
Age Group 14-24
No Minimum Height Requirements

The Editorial category traditionally emphasises modelling for print media such as magazines, advertisements and fashion editorials. Models in this category possess versatility as they can portray different characters, styles and moods to effectively communicate the message and vision of the fashion brand or publication. They have the ability to convey emotions, showcase fashion trends and tell a story through their poses, expressions and overall presence in front of the camera.

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Females Only
Age Group 14-30
No Minimum Height Requirements

The Social category focuses on models who have a strong presence and influence on social media platforms. Models in this category leverage their online following and engagement to collaborate with brands, create compelling content and connect with their audience. They have the ability to curate a distinct personal brand, create engaging and authentic content and effectively utilise social media platforms to promote products, share experiences and inspire their followers.
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Through these categories, ASOTY ensures that participants have the opportunity to explore and specialise in different aspects of the modelling industry. It acknowledges the unique skills required in each category and provides a comprehensive platform for aspiring models to showcase their talent, pursue their interests and excel in their chosen modelling path.

Applicants should carefully consider their strengths, interests and aspirations within the modelling industry to determine which category aligns best with their skills and goals. They can choose to apply in one or multiple categories with a maximum of three categories allowed for each applicant.

TEENS

Teens can apply under any of the mainstream categories. Some of the rules, terms and conditions will vary for teens. If you are born between the 3rd of July 2004 and 3rd of july 2008, you will be classified as a Teen. Remember that the minimum age for entry is 14. You will need to be born before 3rd of July 2008 to enter the 2023 Program.

Sub-Categories

Truly Inclusive

Asoty is committed to True Inclusiveness. We believe in inclusiveness that represents people of all colours, people of all sizes, people of all faiths & people with different or even conflicting views. Our aim is to create a community that understands, respects and enables a free and fair opportunity for everyone.

Curve asoty

CURVE

If you find it difficult to fit into most of the designer stuff or ready-to-wear brands, you are not alone. The demand for Curve Models is growing but it is still a long way from becoming a mainstream category in boutiques and departmental stores. ASOTY was one of the first organisations to showcase and represent Curve models years before other agencies and brands took notice. And we continue to believe in curve beauty.

INDIGINEOUS

‘I acknowledge the Traditional Owners of the land on which we are meeting. I pay my respects to their Elders, past and present, and the Aboriginal Elders of other communities who may be here today.’

Equal and fair opportunities for all is our dream. This category recognises and acknowledges the Traditional Owners. And welcomes them into the ASOTY Community.

Modest asoty

MODEST

Everyone has their own perspective of what Modest fashion means. Halima Aden is what comes to our mind when we talk about Modest Modelling. We are looking for faces that can take our journey into True Inclusiveness further.

Petite asoty

PETITE

A petite model generally measures between 158cms and 168 cms. Hips, waist and sizes too are smaller than an average size model.

Street asoty

STREET

If you are a rebel creating your own rules, love tattoos, sneakers, skate boards, dancing and loud music, join the tribe.

Please select a mainstream category first. The Sub-Categories are not competitive but make it easier for models to identify and connect with a like-minded group. Please read the FAQs or get in touch with us if you have any more questions. 

We encourage everyone to pick a main category, and then chose a sub-category, if required. True Inclusiveness means that everyone should be able to work and compete in the same space. This is the only way to bring everyone together. 

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